Know what you're eating. Pick your depth.
Free lookups reset every night at midnight. Upgrade any time for camera scanning and full research breakdowns.
Quick Check
Look up an ingredient while you stand in the aisle.
Free
- 10 ingredient lookups per day
- Manual search entry
- Color code + one-sentence explanation
- Up to 2 sources per ingredient
Most popular
Informed Consumer
Scan the whole label and understand every line of it.
$9.99/month
- 500 ingredient lookups per month
- Camera label scan (OCR)
- Full breakdown of why it's green, yellow or red
- Country legality summary (US, EU, CA, AU)
- 5–10 scientific or regulatory sources
- Saved favorites and search history
Deep Insight
For parents, coaches and pros who need the full picture.
$19.99/month
- Unlimited searches and label scans
- Advanced explanations: mechanisms and risk thresholds
- Research summaries — what the studies actually say
- Alerts on flagged ingredients and regulation changes
- Exportable reports (PDF / share link)
- Priority updates when new ingredients appear
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